Rihanna gets into S&M!

Rihanna exclaims that “Pain is her pleasure!” in her newest video, released on January 31st — however, she is also causing quite a controversy over the music vid’s kinky and sexually-laden imagery.

The video has been reportedly banned in 11 countries and YouTube has put it behind an “adult sign-in wall”. The BBC will not show it before 7pm and there are reports that MTV wants a re-edited version.

Rihanna sings:

“I may be bad, but I’m perfectly good at it.
Sex in the air, I don’t care, I love the smell of it.
Sticks and stones may break my bones,
but chains and whips excite me!”

Kink and fetish has become more and more mainstream over the past few years, and even Rihanna has hinted at it in some of her previous videos such as “Disturbia”. However, has Rihanna’s “S&M” hit the mainstream’s boundary? What do you think?

One response to “Rihanna gets into S&M!

  1. I’m glad you brought up this video, Jade.

    Yes, S & M has become more and more mainstream, in so many ways. Just look at the world of fashion, for instance.

    Has Rihanna’s “S&M” hit the mainstream’s boundary?

    I don’t think Rihanna’s “S&M” has hit the mainstream’s boundary.

    What councerns me about this song & video is not what the regular adult viewing market will think of it, but the impact on Rihanna’s younger audience. I think many of Rihanna’s fans are young, very, very young. For that reason, I think her song is really not a good choice for her to make. What would a 9 year old think of this video, if they got their hands on it? And well we know kids, expecially those super dedicated fans, will try to get their hands on things they shouldn’t.

    Well, that’s some kinky food for thought.