Rihanna exclaims that “Pain is her pleasure!” in her newest video, released on January 31st — however, she is also causing quite a controversy over the music vid’s kinky and sexually-laden imagery.
The video has been reportedly banned in 11 countries and YouTube has put it behind an “adult sign-in wall”. The BBC will not show it before 7pm and there are reports that MTV wants a re-edited version.
“I may be bad, but I’m perfectly good at it.
Sex in the air, I don’t care, I love the smell of it.
Sticks and stones may break my bones,
but chains and whips excite me!”
Kink and fetish has become more and more mainstream over the past few years, and even Rihanna has hinted at it in some of her previous videos such as “Disturbia”. However, has Rihanna’s “S&M” hit the mainstream’s boundary? What do you think?